If you have a series of posts under a specific category when backlinking, concentrate your linking to the category rather than individual posts.

For example if you have an SEO blog and one of your categories is ‘back linking techniques’ and you have 10 posts under that category. When targeting the keyword ‘back linking techniques’ link to the category rather than the individual posts. It allows you to concentrate linking to one url rather than having a smaller number of links to a group of posts (i.e. better 500 back links to one category than 100 each to five posts).

I’ve used this technique successfully for several categories to rank on page 1 of google search results for higher competition keywords. I have several category pages that actually have google PR as a result (not that PR is a big deal… it’s more of a vanity thing LOL)

The advantage with this strategy is that when people land on the category page they see several related posts rather than just one. This reduces bounce rate by making them curious. They’ll click through to one post then go back to the category and click through to another. Sometimes in my stats I’ll see them click through to four or five posts in the one category.

Julia

It seems like the main problem with SOPA is the lack of review when copyright infringement is alleged against a site. (Which seems like a very fixable problem.)

Is there anything else that stands out to you?

As an example, once Apple made it easy and relatively cheap to purchase digital music a la carte, I immediately started purchasing songs from them when I would have skipped purchasing a full CD if that was the only option. Rather than a strict DRM model now, Apple actually watermarks your music with your AppleID so that dis-incentivizes me from sharing that music outside my family. That seems like a reasonable trade-off to protect them and allow me the convenience of purchasing a la carte songs.

The major problem I have with SOPA is that it seems to be the product of media companies circling the wagons around out of date business models that a solely built on scarcity. Every consumer ends up being treated like a potential criminal who is just dying to give the content to others when in reality, most consumers just want an easy way to purchase the content once and consume it on multiple devices and form factors. If I purchase a movie, why shouldn’t I be able to watch it on my TV, desktop, laptop, iPad and/or iPhone?

I don’t generally purchase e-books most of the time because there is such a messed up network of permissions surrounding whether or not I can lend the copy to someone else to read after I’m done with it. The way I read a book is to read it and lend it to friends and family who might be interested so we can discuss it. It’s my book. I didn’t purchase a single user license to it (although you can argue that the form factor of a physical book implies at least a single concurrency usage). I certainly don’t like the fact that if my wife and I have Kindles attached to two different Amazon accounts, we can’t even share the same book in most cases.

The world of content is changing rapidly and has already changed – SOPA seems (from what I understand) to be trying to put the genie back in the bottle and punish everyone rather than trying to help content providers find a reasonable way to sell the content to the consumers who are ready and willing to pay them.