I’ve posted a few times here about the problems with display ads and ideas about ways to measure their true effect. Part of the problem is that web designers marginalize them — quite literally, by lining them up in the right column — and people have learned to ignore them. If you look at those …

Continue reading ‘Test confirms it — Display ads really do work’ »

At the SIPA Washington conference I heard some interesting comments about how quality free content is a gateway to paid content. Miles Galliford said that in a session on “developing online communities” and one of the other speakers said similar things in a general session. And it seems to make sense — as if there’s …

Continue reading ‘Is free a gateway to paid or not?’ »