Do display ads really work? If so, how can you know that they work, and how can you know much of an impact they have? There are studies that show lots of interesting things about display ads. For one thing, most people don’t click on them, but the ad still affects behavior. For example, a …
Continue reading ‘Clicks, views and the real effect of display ads’ »
I was thinking about declining ad revenues today, and it got me wondering how a print publication could make a better connection between the printed page and the online world. Getting somebody to type in a URL isn’t that hard, but it’s also not that sexy or exciting. How long will it be, do you …
Continue reading ‘How small and cheap can a USB drive get?’ »
I don’t have a Kindle, but I have some friends who have and love them. Despite my general love of technology, so far I’ve preferred books. For a while (years ago) I tried reading the daily news on a Palm, but I didn’t like it. Recently there’s been a lot of talk about formatting content …