Comments on: What’s a reasonable bounce rate? http://gregkrehbiel.com/marketing/2009/07/07/whats-a-reasonable-bounce-rate/ Thoughts and lessons learned from a B2B / B2C publishing professional Sat, 21 Jan 2012 13:50:21 -0500 hourly 1 http://wordpress.org/?v=3.1.3 By: Greg Krehbiel http://gregkrehbiel.com/marketing/2009/07/07/whats-a-reasonable-bounce-rate/comment-page-1/#comment-182 Greg Krehbiel Sat, 21 Jan 2012 13:50:21 +0000 http://gregkrehbiel.com/marketing/?p=49#comment-182 Good idea. Thanks for the input, Julia. Good idea. Thanks for the input, Julia.

]]> By: Resources for Marketers http://gregkrehbiel.com/marketing/2009/07/07/whats-a-reasonable-bounce-rate/comment-page-1/#comment-181 Resources for Marketers Sat, 21 Jan 2012 06:42:54 +0000 http://gregkrehbiel.com/marketing/?p=49#comment-181 One little trick I've discovered that lowers my wordpress blogs bounce rate is a clever little backlinking strategy If you have a series of posts under a specific category when backlinking, concentrate your linking to the category rather than individual posts. For example if you have an SEO blog and one of your categories is 'back linking techniques' and you have 10 posts under that category. When targeting the keyword 'back linking techniques' link to the category rather than the individual posts. It allows you to concentrate linking to one url rather than having a smaller number of links to a group of posts (i.e. better 500 back links to one category than 100 each to five posts). I've used this technique successfully for several categories to rank on page 1 of google search results for higher competition keywords. I have several category pages that actually have google PR as a result (not that PR is a big deal... it's more of a vanity thing LOL) The advantage with this strategy is that when people land on the category page they see several related posts rather than just one. This reduces bounce rate by making them curious. They'll click through to one post then go back to the category and click through to another. Sometimes in my stats I'll see them click through to four or five posts in the one category. Julia One little trick I’ve discovered that lowers my wordpress blogs bounce rate is a clever little backlinking strategy

If you have a series of posts under a specific category when backlinking, concentrate your linking to the category rather than individual posts.

For example if you have an SEO blog and one of your categories is ‘back linking techniques’ and you have 10 posts under that category. When targeting the keyword ‘back linking techniques’ link to the category rather than the individual posts. It allows you to concentrate linking to one url rather than having a smaller number of links to a group of posts (i.e. better 500 back links to one category than 100 each to five posts).

I’ve used this technique successfully for several categories to rank on page 1 of google search results for higher competition keywords. I have several category pages that actually have google PR as a result (not that PR is a big deal… it’s more of a vanity thing LOL)

The advantage with this strategy is that when people land on the category page they see several related posts rather than just one. This reduces bounce rate by making them curious. They’ll click through to one post then go back to the category and click through to another. Sometimes in my stats I’ll see them click through to four or five posts in the one category.

Julia

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