These are my notes for a SIPA Roundtable discussion on landing page optimization. The visitor to your landing page is asking these questions: Am I in the right place? Can I trust this site / company? What do I do next? Am I in the right place? Consider how the visitor arrived at your site …
10 Landing Page Optimization Tactics gives this advice. In today’s “give-it-to-me-quick-or-I’m-out-of-here” world, you need to keep your landing page very focused and pretty simple. Why do people have such a quick draw on relevance? Perhaps it’s because the barrier to entry for new products, new services, new advertising, … let’s face it, new annoyances … …
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